I’m a Munich based Fashion Stylist and Creative Director working across editorials, campaigns and brand projects.
My work begins before the first look is styled. I start by understanding the product, collection or brand DNA. What it represents, who it speaks to and what the final image should make people feel. From there, I build the visual world around it: the concept, mood, silhouettes, location, styling and, depending on the project, the creative team that can bring it to life.
I am particularly drawn to contrasts: heritage and contemporary fashion, elegance and rawness, familiar codes and unexpected combinations. I believe the strongest images don’t simply show a product. They give it a world to belong to.
My background in UX and digital product design has strongly shaped the way I approach creative work. Fashion gives me instinct. UX gives me structure.
It taught me to look beyond aesthetics and think about context, audience, purpose and experience. I apply the same thinking to fashion: every creative decision should support the story rather than exist only because it looks beautiful.
Based in Munich. Working internationally: View Selected Work
Have a project in mind? Get in touch.
